Ocado
Ocado, a leader in online grocery delivery, faced increasing competition in a rapidly saturating market. As more options emerged for consumers, Ocado sought to distinguish itself and reinforce its position through enhanced brand awareness. The primary challenge was to shift from their traditional approach of using static images to more dynamic and engaging content that would highlight the unique aspects of their service.
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Our Approach
Working with our WPP partner, we engineered and now continuously manage all facets of Avis's global mobile booking system. Our commitment to innovation and excellence led us to develop a system that's technologically advanced and offers a seamless user experience, regardless of location or device. Alongside this, we also take charge of all Facebook application builds and responsive design work, ensuring brand consistency and top-tier digital interaction across all platforms.
The Results
The shift to motion-based content proved highly successful, resulting in a 70% uplift in engagement rates on the campaign platforms. This dramatic increase boosted Ocado’s brand visibility and reinforced its reputation as a cutting-edge grocery delivery service. The engaging nature of the videos and motion graphics resonated with the audience, effectively communicating Ocado’s unique value proposition and driving further growth.
Let’s Work
Together
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