Kärcher
Kärcher needed to promote its professional range with a focus on sustainability. The goal was to boost brand awareness, increase sales, and gather leads in a competitive B2B market. The campaign needed to show not just how effective their products are but also how they help businesses meet sustainability goals.
// Sustainable Cleaning Solutions
Our Approach
We rolled out an eight-week digital marketing campaign targeting industry-specific audiences, using channels like Google, Meta, and LinkedIn. Our strategy was to educate and engage potential customers about Kärcher’s eco-friendly products and practices. The campaign featured:
Educational Content: We shared information about Kärcher’s sustainable manufacturing and the efficiency of their products.
Engaging Ads: We used videos, carousels, and photo ads to grab attention across different platforms.
Lead Generation: We aimed to drive people to landing pages focused on sustainability and used LinkedIn forms to offer free eco-consultations.
The Results
The campaign effectively established Kärcher as a leader in sustainable cleaning solutions, greatly improving their visibility and credibility in the market. We've achieved a staggering 13,114,271 impressions and 109,436 clicks, resulting in a click-through rate (CTR) of 0.83%. This campaign not only met Kärcher's objectives but also set a new benchmark for B2B digital marketing success within their professional range.
Let’s Work
Together
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